The best mission statement in the world was issued
almost 150 years ago.
It was short, sweet and to the point containing only
six words.
That statement would not have been issued today.
A "mission statement" specialist might have stepped
in and offered advice.
"Now sir, remember that you are in charge and the way
you act sets a pattern
for your employees...
"Well damn it.."
Now, now Sir, that is EXACTLY what I am talking
about. Swearing is not appropriate.
Now let's talk about mission statements."
"What the hell? Isn't a mission a small church? "
"No. no sir. A mission statement personifies why
your company exists."
"Well, we exist to beat the crap out of those
bastards..."
"Sir, remember that you cannot just toss off a
mission statement."
"Why the hell not ? I'd like to toss your sweet ass
off..."
"Sir, remember I have been hired to help you prepare
a mission statement that
will personify the essence of your company and
motivate your employees to achieve
their maximum inner potential, while your
company, also through the mission statement,
tries to maximize its core values .. "
"Look, I have a job to do here. Why don't you just write that church statement and..."